Course Content
Introduction to Email Marketing
In this topic we explore the fundamental principles of email marketing and its crucial role in the digital marketing landscape. Through five comprehensive modules, we delve into the key aspects of email marketing, providing you with the knowledge and skills to create successful email campaigns for your business or brand.
0/3
Understanding the basics of email marketing
07:00
Benefits and importance of email marketing for businesses
Overview of email marketing platforms and tools
Building Your Email List
In this topic we dive into the essential strategies and techniques to build a thriving email list that connects you with your target audience and drives meaningful engagement. With five insightful modules, you'll gain the expertise to craft compelling opt-in forms, design irresistible lead magnets, and implement effective list-building strategies.
0/3
Importance of a clean and engaged email list
07:00
Creating lead magnets and opt-in forms
07:00
Strategies for list segmentation and targeting
Crafting Compelling Email Content
0/3
Writing effective subject lines to increase open rates
07:00
Designing visually appealing email templates
07:00
Crafting engaging and valuable email content
Measuring and Optimizing Email Campaigns
0/3
Introduction to key email marketing metrics (open rates, click-through rates, conversions, etc.)
07:00
A/B testing for email campaigns
07:00
Using data to optimize and improve email campaign performance
Email Marketing Mastery
Exercise Files
Email Marketing Mastery – Exercise File – Understanding the Power of Email Marketing – KWETU Academy.pdf
Size: 439.06 KB
Join the conversation
Previous
Next
0% Complete