Ecommerce has revolutionized the way businesses operate, allowing them to reach a wider audience, increase sales, and provide convenient shopping experiences. In Kenya, the state of ecommerce is rapidly evolving, with more and more businesses recognizing the immense potential it holds. By leveraging the power of ecommerce, businesses can transcend geographical limitations, connect with customers across the nation, and capitalize on the growing trend of online shopping.
In the world of digital marketing, identifying your ideal customer is a crucial component of any successful marketing campaign. Your ideal customer is the person who is most likely to buy your product or service, and by understanding their needs and preferences, you can create targeted campaigns that resonate with them.
Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.
