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KWETU Academy > Courses > Certification Courses > Comprehensive E-Commerce Mastery
Certification Courses Ecommerce
Comprehensive E-Commerce Mastery
KWETU Academy
Teacher

KWETU Academy

Last Update:

June 28, 2023

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About Course

The Comprehensive E-Commerce Mastery course is designed to equip participants with a deep understanding of the intricacies of e-commerce, enabling them to excel in the competitive online business landscape. Through a series of engaging lessons, participants will learn the fundamentals of e-commerce, advanced strategies for success, and practical implementation techniques.

Course Prerequisite(s)

About Course

The Comprehensive E-Commerce Mastery course is designed to equip participants with a deep understanding of the intricacies of e-commerce, enabling them to excel in the competitive online business landscape. Through a series of engaging lessons, participants will learn the fundamentals of e-commerce, advanced strategies for success, and practical implementation techniques.

What Will You Learn?

  • By the end of this course, participants will be able to:
  • Understand E-Commerce Fundamentals: Grasp the core concepts of e-commerce, including types of e-commerce models, payment gateways, security protocols, and customer journey mapping.
  • Strategize for E-Commerce Success: Develop effective e-commerce strategies, including product selection, pricing strategies, customer acquisition, and retention techniques.
  • Create Compelling Online Stores: Learn to set up and customize an e-commerce website using popular platforms, optimizing for user experience and mobile responsiveness.
  • Master Digital Marketing for E-Commerce: Explore various digital marketing channels such as SEO, social media marketing, email campaigns, and paid advertising to drive targeted traffic and maximize conversions.
  • Implement Analytics and Optimization: Understand the importance of data-driven decision-making by learning how to analyze e-commerce metrics, interpret user behavior, and make improvements based on insights.

Course Content

Understand E-Commerce Fundamentals
Grasp the core concepts of e-commerce, including types of e-commerce models, payment gateways, security protocols, and customer journey mapping.

  • Overview of e-commerce models
  • Payment gateways and security essentials
  • Mapping the customer journey

E-Commerce Strategy Development
Develop effective e-commerce strategies, including product selection, pricing strategies, customer acquisition, and retention techniques.

Building Your E-Commerce Website

Digital Marketing for E-Commerce Part I

Digital Marketing for E-Commerce Part II

Analytics and Data-Driven Decision Making

Customer Experience and Retention Strategies

Scaling Your E-Commerce Business

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KSh200,000.00
Enrollment validity: Lifetime
  • Expert
  • 2 Total Enrolled
  • 10 hours Duration
  • August 22, 2023 Last Updated
  • Certificate of completion
  • Instructor
    KWETU Academy
  • Language

Payment :

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Material Includes

  • Comprehensive course materials including slides, reading resources, and additional references.
  • Access to relevant e-commerce platforms for hands-on practice.
  • Case studies highlighting successful e-commerce businesses and their strategies.
  • Quizzes and assignments to reinforce learning and practical application.
  • Participation in a supportive online community for discussions and networking

Requirements

  • Basic computer literacy and internet usage skills.
  • A willingness to learn and actively participate in class discussions and assignments.

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Audience

  • This course is ideal for aspiring entrepreneurs, business owners, marketing professionals, and anyone interested in launching and growing a successful e-commerce business. No prior e-commerce experience is required, making it accessible to beginners and those looking to refine their skills.

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