Begin your digital marketing journey with our foundational digital marketing course in Kenya, created for beginners hungry to understand the essentials. Tailored for individuals venturing into the digital landscape, this comprehensive program spans Digital Marketing Fundamentals, Content Creation Mastery, Social Media Marketing, and Email Marketing. Enroll now to acquire the fundamental skills necessary for flourishing in the online sphere.

Course Highlights

Explore the core principles of digital marketing, master content creation techniques, navigate social media strategies, and optimize email campaigns in our comprehensive course designed for beginners and aspiring marketing professionals.

Course Objectives

• Introduce participants to the core concepts and principles of digital marketing.
• Provide a comprehensive overview of various digital marketing channels and their applications.
• Equip participants with practical skills to create and execute basic digital marketing campaigns.
• Foster an understanding of audience targeting, content creation, and campaign measurement.

Classes

Class 1-2: Digital Marketing Fundamentals

• Definition of marketing and exploration of the 4 P’s of marketing
• Crafting a robust digital marketing strategy
• Understanding the buyer’s journey in the digital landscape
• Psychology of colors in marketing
• Key Performance Indicators (KPIs) in digital marketing
• Best practices for effective digital marketing
• Dealing with penalties and troubleshooting in the digital realm

Class 3-4: Content Creation Mastery

• Exploration of diverse content types
• Content syndication strategies
• Leveraging AI for content creation
• Advanced content creation techniques
• Crafting compelling narratives
• Storytelling in digital content
• Optimizing content for different platforms
• Blogging and written content best practices

Class 5-6: Social Media Marketing

• In-depth exploration of Meta (Facebook & Instagram), X, and LinkedIn
• Inbound marketing strategies
• Targeted advertising principles
• Creating effective ad campaigns and ad sets
• Media buying strategies
• Hashtag tracking and optimization
• Tools for social media management
• Leveraging analytics for social media success
• Building a strong online community
• Effective social media engagement practices

Class 7-8: Email Marketing

• Fundamentals of email marketing
• Building and segmenting email lists
• Creating compelling email content
• Email automation and drip campaigns
• A/B testing for email campaigns
• Personalization strategies in email marketing
• Best practices for avoiding spam filters
• Analyzing email marketing metrics
• Case studies in successful email marketing campaigns
• Practical exercises in designing impactful email campaigns

Who Should Enroll

• Aspiring digital marketers seeking a comprehensive introduction to the field.
• Entrepreneurs and business owners aiming to enhance their online presence.
• Students and recent graduates interested in pursuing a career in digital marketing.
• Professionals looking to add digital marketing skills to their repertoire.

Prerequisites: No prior experience in digital marketing is required. This course is designed for beginners who have a basic understanding of using computers and the internet.

Outcome: Upon completing this course, you’ll have a foundational understanding of digital marketing concepts and strategies. You’ll be equipped with the skills needed to initiate basic digital marketing campaigns across multiple channels, making you a valuable asset to businesses, organizations, and your personal brand in the digital age.