Course Details

Certification Courses PPC Advertising
Google Display Ads Mastery
Last Update:

August 22, 2023

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Google Display Ads Mastery Online Course - KWETU Academy

About Course

This comprehensive 2-month course is designed to empower digital marketers and advertisers with the knowledge and skills to excel in creating, managing, and optimizing effective Google Display Ads campaigns. Through a combination of theoretical learning and hands-on practical exercises, participants will gain a deep understanding of display advertising strategies, audience targeting, ad creation, campaign optimization, and performance measurement.

Course Prerequisite(s)

About Course

This comprehensive 2-month course is designed to empower digital marketers and advertisers with the knowledge and skills to excel in creating, managing, and optimizing effective Google Display Ads campaigns. Through a combination of theoretical learning and hands-on practical exercises, participants will gain a deep understanding of display advertising strategies, audience targeting, ad creation, campaign optimization, and performance measurement.

What Will You Learn?

  • By the end of this 1-month Google Search Ads Mastery course, you will have the knowledge and skills to confidently create, manage, and optimize successful search ad campaigns that drive targeted traffic and contribute to your marketing objectives.

Course Content

Introduction to Display Advertising

  • Understand the role of display advertising in the digital marketing landscape.
  • Learn about different types of display ads and their formats.
  • Explore the benefits and challenges of using Google Display Network.

Campaign Planning and Targeting Strategies

Creating Compelling Display Ads

Campaign Setup and Management

Earn a certificate

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KSh50,000.00
Enrollment validity: Lifetime
  • Instructor
    KWETU Academy
  • Language

Payment :

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Material Includes

  • Comprehensive course slides and lecture notes.
  • Hands-on exercises and case studies for practical learning.
  • Access to recommended reading materials and online resources.
  • Quizzes and assessments to gauge your understanding and progress.
  • Certificate of completion upon successfully finishing the course.

Requirements

  • Basic understanding of digital marketing concepts
  • Access to a computer with an internet connection
  • A Google Ads account (recommended, but not mandatory)

Audience

  • Digital marketers and advertisers
  • Business owners seeking to enhance their online presence
  • Marketing professionals looking to expand their skill set
  • Individuals interested in a career in digital advertising

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