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KWETU Academy > Courses > Certification Courses > Google Search Ads Mastery Course
Certification Courses PPC Advertising
Google Search Ads Mastery Course
KWETU Academy
Teacher

KWETU Academy

Last Update:

August 22, 2023

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Google Search Ads Mastery Online Course - KWETU Academy

About Course

In this comprehensive Google Search Ads digital marketing course, you will learn how to create, manage, and optimize effective search ad campaigns that drive targeted traffic to your website. From understanding keyword research to crafting compelling ad copy, this course will equip you with the skills to maximize your ROI through Google Search Ads.

About Course

Welcome to the comprehensive and immersive “Google Search Ads Mastery” course, designed to empower you with the expertise needed to harness the full potential of Google Ads and unlock a world of targeted online advertising. Over the span of one month and four engaging classes, you will embark on a journey that takes you from the fundamentals of search advertising to mastering advanced strategies for optimizing your campaigns.

This course is perfect for individuals seeking to enhance their proficiency in the dynamic realm of digital marketing. Whether you’re a marketing professional eager to sharpen your skills, a small business owner striving to increase your online presence, or an aspiring digital marketer aiming to kickstart a rewarding career, this course caters to your needs. While no prior Google Ads experience is required, having a foundational understanding of digital marketing concepts will provide you with a solid starting point.

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What Will You Learn?

  • By the end of this 1-month Google Search Ads Mastery course, you will have the knowledge and skills to confidently create, manage, and optimize successful search ad campaigns that drive targeted traffic and contribute to your marketing objectives.

Course Content

Introduction to Google Search Ads
In this foundational class, we'll dive into the core concepts of Google Ads and its pivotal role in the digital advertising landscape. You'll navigate the intricacies of the Google Ads interface, gain hands-on experience in setting up your account, and explore the diverse range of keyword types and match options that allow you to precisely target your desired audience.

  • Understanding the basics of Google Ads and its importance in online advertising
  • Navigating the Google Ads interface and account setup
  • Exploring keyword types and match types for effective targeting
  • Create a Google Search Ads Campaign

Crafting Compelling Ad Campaigns
The second lesson is all about crafting captivating and persuasive ad campaigns. Through comprehensive keyword research techniques, you'll uncover the keywords that truly resonate with your audience's search intent. Learn the art of creating ad copy that captures attention, communicates value, and encourages clicks. Elevate your campaigns by incorporating ad extensions to provide additional context and enhance click-through rates.

Campaign Management and Optimization
In this critical phase of your learning journey, you'll discover the strategies that ensure your campaigns not only launch successfully but thrive. We'll delve into campaign structuring, ad group organization, and keyword management. Understand the intricacies of bidding strategies to optimize your budget and reach campaign goals. Regularly monitor and interpret key metrics, and uncover the insights that enable you to fine-tune your campaigns for optimal performance.

Advanced Strategies and Performance Measurement
Prepare to elevate your skills as you delve into advanced strategies that can truly set you apart. Uncover the power of ad scheduling, geo-targeting, and device-specific targeting to maximize your campaign's impact. Learn to set up A/B tests to experiment with different ad variations, leveraging data to determine the most effective approaches. Dive into the realm of conversion tracking and Google Analytics integration, gaining a comprehensive view of your campaign's success and identifying areas for improvement.

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KSh45,000.00
Enrollment validity: Lifetime
  • Beginner
  • 0 Total Enrolled
  • 8 hours 30 minutes Duration
  • February 20, 2024 Last Updated
  • Certificate of completion
  • Instructor
    KWETU Academy
  • Language

Payment :

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Material Includes

  • Access to a dedicated online learning platform with video lectures and resources.
  • Interactive quizzes and assignments to reinforce your understanding.
  • Case studies showcasing real-world examples of successful Google Search Ads campaigns.
  • Reference guides on keyword research, ad copywriting, and campaign optimization.
  • Participation certificate upon completion of the course.

Requirements

  • No prior experience with Google Ads is required, but a basic understanding of digital marketing concepts will be beneficial.

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Audience

  • Marketing professionals and enthusiasts looking to expand their skill set in online advertising.
  • Small business owners aiming to increase their online visibility and drive relevant traffic.
  • Individuals interested in a career in digital marketing or PPC advertising.

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