Course Details

Last Update:

August 26, 2024

Review:
0(0)

About Course

Ready to boost your product sales online? Join our 1-month course on Google Shopping Ads! This comprehensive training will cover everything from campaign creation to advanced optimization techniques, helping you achieve maximum visibility and conversion rates on Google.

About Course

This 1-month short course on Google Shopping Ads is designed to provide participants with a comprehensive understanding of how to create, manage, and optimize effective shopping ad campaigns. The course consists of 4 classes, each lasting 2 hours, and combines theory with practical, hands-on activities to ensure participants are ready to implement Google Shopping Ads strategies for their businesses.

What Will You Learn?

  • You will learn how to effectively create, manage, and optimize Google Shopping Ads campaigns to increase product visibility, reach targeted audiences, and drive higher sales.

Course Content

Introduction to Google Shopping Ads

  • Overview of Google Shopping Ads
  • Benefits of Using Google Shopping Ads
  • Setting Up a Google Merchant Center Account
  • Hands-On Activity

Product Feed Creation and Optimization

Creating and Managing Google Shopping Ad Campaigns

Advanced Strategies and Optimization Techniques

Google Shopping Ads Certification Test
Format: 30 Multiple Choice Questions Pass Mark: 80% (24 out of 30 correct answers)

Earn a certificate

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

selected template

Student Ratings & Reviews

No Review Yet
No Review Yet
KSh78,000.00
Enrollment validity: Lifetime
  • Instructor
    KWETU Academy
  • Language

Payment :

img

Requirements

  • Basic Knowledge of Digital Marketing – Familiarity with fundamental digital marketing concepts and platforms, such as Google Ads or SEO.
  • Access to a Google Account – An active Google account is required to set up and manage the Google Merchant Center and Shopping Ads.
  • A Laptop or Desktop Computer – Participants should have access to a computer for hands-on activities, creating product feeds, and managing ad campaigns.
  • Stable Internet Connection – A reliable internet connection is necessary to access online course materials, participate in live sessions, and use Google Ads tools effectively.

Audience

  • E-commerce Business Owners – Looking to increase online sales and improve product visibility through effective Google Shopping Ads.
  • Digital Marketing Professionals – Seeking to expand their skill set with specialized knowledge in Shopping Ads and product feed management.
  • Marketing Managers – Aiming to enhance their team's capabilities in running successful Shopping Ads campaigns and improving ROI.
  • Freelancers and Consultants – Interested in offering Google Shopping Ads as a service to their clients and growing their digital marketing portfolio.
  • Entrepreneurs and Startups – Wanting to maximize their limited marketing budgets by learning cost-effective strategies for reaching customers through Google Ads.

Want to receive push notifications for all major on-site activities?