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KWETU Academy > Courses > Certification Courses > PPC Advertising Mastery (Course Bundle)
Certification Courses PPC Advertising
PPC Advertising Mastery (Course Bundle)
KWETU Academy
Teacher

KWETU Academy

Last Update:

August 10, 2023

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About Course

This comprehensive 3-month course is designed to equip experienced marketers and advertisers with the advanced skills and strategies required to master Pay-Per-Click (PPC) Advertising across various platforms. The course is divided into three modules: Google Search Ads, Google Display Ads, and YouTube Ads. Each module focuses on in-depth techniques, optimization strategies, and hands-on exercises to enhance your expertise in driving targeted traffic, maximizing ROI, and achieving business goals through PPC campaigns.

Course Prerequisite(s)

About Course

This comprehensive 3-month course is designed to equip experienced marketers and advertisers with the advanced skills and strategies required to master Pay-Per-Click (PPC) Advertising across various platforms. The course is divided into three modules: Google Search Ads, Google Display Ads, and YouTube Ads. Each module focuses on in-depth techniques, optimization strategies, and hands-on exercises to enhance your expertise in driving targeted traffic, maximizing ROI, and achieving business goals through PPC campaigns.

What Will You Learn?

  • The course is divided into three modules: Google Search Ads, Google Display Ads, and YouTube Ads. Each module focuses on in-depth techniques, optimization strategies, and hands-on exercises to enhance your expertise in driving targeted traffic, maximizing ROI, and achieving business goals through PPC campaigns.

Course Content

Google Search Ads
In this introductory session, we will lay the foundation for your journey into advanced PPC advertising strategies and objectives. We will explore the key concepts and goals that will guide you throughout the course, providing you with a clear understanding of what to expect and achieve.

  • Mastering Advanced Keyword Research
  • Crafting High-Performing Ad Copy
  • Advanced Bidding and Budgeting Strategies
  • Leveraging Ad Extensions for Maximum Impact
  • Data-Driven Campaign Optimization

Google Display Ads
A bit of how's your father bugger all mate off his nut that, what a plonker cuppa owt to do with me nancy boy show off show off pick.

YouTube Ads

Certification Exam

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KSh140,000.00
Enrollment validity: Lifetime
  • Expert
  • 2 Total Enrolled
  • 17 hours 10 minutes Duration
  • September 6, 2023 Last Updated
  • Instructor
    KWETU Academy
  • Language

Payment :

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Material Includes

  • Comprehensive Course Guide: A detailed course guide will be provided, covering all the topics, concepts, and practical exercises taught during the PPC Advertising Course. It will serve as a valuable reference for participants throughout the training.
  • Presentation Slides: Engaging and informative presentation slides will be provided for each module. These slides will help participants visualize key points, examples, and case studies discussed during the classes.
  • Hands-on Exercises: Participants will receive hands-on exercises and real-world projects to practice the concepts taught in each module. These exercises will enable students to apply their knowledge and gain practical experience in running PPC campaigns.
  • Access to PPC Platforms: Depending on the course's structure, participants may get access to PPC advertising platforms like Google Ads, Bing Ads, or other relevant platforms. This access will allow them to create, manage, and optimize campaigns during the hands-on exercises.
  • Study Materials and Research Papers: Additional study materials, research papers, and relevant articles related to PPC advertising and digital marketing will be provided to enrich participants' understanding and keep them up-to-date with industry trends.
  • Resource Library: An online resource library will be made available to participants, containing useful templates, checklists, and guides related to PPC advertising, campaign planning, and optimization.
  • Mock Tests: Mock tests and quizzes will be provided to help participants evaluate their progress and understanding of the course materials. These tests will also aid in preparing for the final certification assessment.
  • Q&A Support: Participants will have access to Q&A support, where they can ask questions related to the course materials, exercises, and any challenges they may encounter during the learning process.

Requirements

  • Requirements:
  • Basic understanding of PPC concepts and terminology.
  • Proficiency in using the Google Ads platform.
  • Access to a computer with internet connectivity.

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Audience

  • Experienced marketers, digital advertisers, business owners, and individuals looking to deepen their understanding of advanced PPC advertising techniques and strategies.

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