Course Details

Certification Courses Course Bundle
Essentials Digital Marketing Course (Bundle)
Last Update:

July 10, 2024

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Digital Marketing Essentials (Beginner Digital Marketing Course) - KWETU Academy

About Course

Start your digital marketing journey with our foundational course tailored for beginners eager to grasp the essentials. Delve into Digital Marketing Fundamentals, Content Creation Mastery, Social Media Marketing, and Email Marketing. Enroll now to acquire the crucial skills necessary for success in the online sphere.

About Course

Begin your digital marketing journey with our foundational digital marketing course in Kenya, created for beginners hungry to understand the essentials. Tailored for individuals venturing into the digital landscape, this comprehensive program spans Digital Marketing Fundamentals, Content Creation Mastery, Social Media Marketing, and Email Marketing. Enroll now to acquire the fundamental skills necessary for flourishing in the online sphere.

 

Course Highlights

Explore the core principles of digital marketing, master content creation techniques, navigate social media strategies, and optimize email campaigns in our comprehensive course designed for beginners and aspiring marketing professionals.

 

Course Objectives

  • Introduce participants to the core concepts and principles of digital marketing.
  • Provide a comprehensive overview of various digital marketing channels and their applications.
  • Equip participants with practical skills to create and execute basic digital marketing campaigns.
  • Foster an understanding of audience targeting, content creation, and campaign measurement.

Classes

Class 1-2: Digital Marketing Fundamentals

  • Definition of marketing and exploration of the 4 P’s of marketing
  • Crafting a robust digital marketing strategy
  • Understanding the buyer’s journey in the digital landscape
  • Psychology of colors in marketing
  • Key Performance Indicators (KPIs) in digital marketing
  • Best practices for effective digital marketing
  • Dealing with penalties and troubleshooting in the digital realm

 

Class 3-4: Content Creation Mastery

  • Exploration of diverse content types
  • Content syndication strategies
  • Leveraging AI for content creation
  • Advanced content creation techniques
  • Crafting compelling narratives
  • Storytelling in digital content
  • Optimizing content for different platforms
  • Blogging and written content best practices

 

Class 5-6: Social Media Marketing

  • In-depth exploration of Meta (Facebook & Instagram), X, and LinkedIn
  • Inbound marketing strategies
  • Targeted advertising principles
  • Creating effective ad campaigns and ad sets
  • Media buying strategies
  • Hashtag tracking and optimization
  • Tools for social media management
  • Leveraging analytics for social media success
  • Building a strong online community
  • Effective social media engagement practices

 

Class 7-8: Email Marketing

  • Fundamentals of email marketing
  • Building and segmenting email lists
  • Creating compelling email content
  • Email automation and drip campaigns
  • A/B testing for email campaigns
  • Personalization strategies in email marketing
  • Best practices for avoiding spam filters
  • Analyzing email marketing metrics
  • Case studies in successful email marketing campaigns
  • Practical exercises in designing impactful email campaigns

Who Should Enroll

  • Aspiring digital marketers seeking a comprehensive introduction to the field.
  • Entrepreneurs and business owners aiming to enhance their online presence.
  • Students and recent graduates interested in pursuing a career in digital marketing.
  • Professionals looking to add digital marketing skills to their repertoire.

Prerequisites: No prior experience in digital marketing is required. This course is designed for beginners who have a basic understanding of using computers and the internet.

Outcome: Upon completing this course, you’ll have a foundational understanding of digital marketing concepts and strategies. You’ll be equipped with the skills needed to initiate basic digital marketing campaigns across multiple channels, making you a valuable asset to businesses, organizations, and your personal brand in the digital age.

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What Will You Learn?

  • You will learn the foundational principles of digital marketing, master content creation across platforms, explore effective social media strategies, optimize email campaigns, and understand the importance of data analysis for informed decision-making in our comprehensive course.

Course Content

Introduction to Digital Marketing
Unlock the secrets of successful social media marketing. This course is your gateway to understanding the core principles of leveraging social media platforms for strategic brand growth and effective audience engagement. From creating captivating content to decoding analytics, you'll gain the insights needed to navigate the ever-changing landscape of social media marketing.

Email Marketing
Learn to design and implement effective email marketing strategies, covering list building, content creation, automation, and analytics for successful campaign optimization.

Certification Exam
Demonstrate your mastery of digital marketing fundamentals, content creation, social media strategies, and email marketing optimization in our comprehensive certification exam. Upon successful completion of our certification exam, students will pass with distinction by achieving a score of 80% or above, demonstrating a comprehensive understanding of the course material.

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Enrollment validity: Lifetime
  • Instructor
    KWETU Academy
  • Language

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Material Includes

  • Engaging lecture materials curated by industry experts for each class
  • Suggested readings and external resources for those eager to delve deeper
  • Hands-on experience with relevant digital marketing tools and platforms
  • Downloadable templates and sample to guides for your learning journey

Requirements

  • No prior digital marketing knowledge is required. Basic computer literacy and access to a computer with an internet connection are all you need to embark on this learning journey.

Audience

  • This course is tailor-made for individuals taking their first steps into the world of digital marketing. Whether you're a small business owner aiming to expand your online presence, an aspiring marketer looking to build a skillset, or even a student curious about the possibilities of digital marketing, this course is your starting point.

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