Tag: influencer marketing

Why It’s Essential for Brands to Tap into Kenya’s Influencer Marketing Economy

Influencer advertising has become a popular marketing strategy in recent years, and for good reason. With the rise of social media and the increasing influence of online personalities, influencer advertising has become a powerful tool for businesses looking to reach their target audience and increase their brand awareness. In this blog post, we will discuss the importance of influencer advertising and why it should be a part of every business’s marketing strategy.