Looking to improve your digital marketing ROI? Consider adding remarketing to your strategy. By targeting users who have already engaged with your brand, you can increase conversions, boost brand awareness, and improve your overall ROI.
Looking to improve your digital marketing ROI? Consider adding remarketing to your strategy. By targeting users who have already engaged with your brand, you can increase conversions, boost brand awareness, and improve your overall ROI.
Google Display Advertising is a type of online advertising that allows businesses to display ads on a variety of websites across the internet. These ads can be in the form of banners, text ads, rich media ads, and more. The ads are shown to users who are browsing websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and video content sites that have partnered with Google to show display ads.
Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email. The purpose of email marketing is to build relationships with potential and existing customers, promote brand awareness, and ultimately drive revenue for a business.
WordPress has become one of the most popular content management systems in the world, and for good reason. It is a highly flexible, customizable, and user-friendly platform that has the ability to meet the needs of both small and large businesses. If you are thinking of developing your website or eCommerce store in Kenya, here are some reasons why you should consider using WordPress CMS.
LinkedIn has become a powerful tool for businesses in Kenya to connect with potential customers, partners, and employees. LinkedIn advertising, in particular, is a great way for businesses to reach their target audience and achieve their marketing goals. In this blog post, we will discuss the advantages of LinkedIn advertising for businesses in Kenya.
In today’s digital age, social media has become an integral part of any successful marketing campaign. Whether you’re a small business or a large corporation, having a strong social media presence can help you reach your target audience, increase brand awareness, and ultimately drive sales.
Influencer advertising has become a popular marketing strategy in recent years, and for good reason. With the rise of social media and the increasing influence of online personalities, influencer advertising has become a powerful tool for businesses looking to reach their target audience and increase their brand awareness. In this blog post, we will discuss the importance of influencer advertising and why it should be a part of every business’s marketing strategy.
Google Analytics, is a web analytics tool that provides in-depth insight into your website and business’s online performance. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site
Google advertising is a great means to marketing your services and products online. Google ads enable you to show your unique messaging or ‘ad’ to people who are actively searching for what you offer, your kind of business or a preferred service provider in your local area on Google’s Search and Display networks Advanced targeting features, optimized campaign formats and a ‘pay-per-click’ ad-bidding system makes most organizations, business and brand owners want to advertise on Google locally and worldwide.
In the digital world, as in real life, few like it when you continually talk about yourself while in a conversation. They even coined a term for it ‘Conversational Narcissism‘ whereby you disregard the existence of the other party and blurb on ad nauseam! As once quoted by Epictetus – ‘We have two ears and one mouth so that we can listen twice as much as we speak’. As a digital brand, engaging your customer in real-time should be your second nature – a key ingredient to your outlook & success.